Title: Ban on Sandwich Ad

Source: MSNBC News / Reuters

Date: Wednesday, Mar. 30, 2005

Level: Intermediate

Click for article.

Vocabulary

Try to guess what these words mean from reading the article.
If you need help, check out OneLook Dictionary Search.

New words you will see in this article:

advertisement(-ing)

agency

alert

bun

burger

cast

chain

close-up

complaint

consumer

fillet

imply(-ied)

mini

minority

mislead/misled

significant(ly)

sufficient

thick(er)

visual(s)

watchdog

Talking Points

With your tutor, conversation partners, or classmates, you may wish to discuss the following:

Do you agree that advertisements must always be truthful?

Have you ever seen an ad that is misleading?

What should consumers do when they see an untruthful advertisement?

What is the best way to insure truth in advertising?

Do you think that this company intentionally tried to deceive consumers?

For More Practice

What will you do if a customer unjustly accuses you of false advertising?

Pretend you work for an advertising agency.
How will you make sure your claims are attention-getting, yet truthful?

Make an ad for a product or service of your choice.
Show your ad to a partner and explain your product/service.

Find an ad (in the newspaper) that you think is misleading.
Explain why you think the ad is deceptive.