Title: Size Matters in Ban on Sandwich Ad
Source: MSNBC News / Reuters
Date: Wednesday, Mar. 30, 2005
Level: Intermediate
Here is an excerpt from the article.
A television commercial for KFC was banned by Britain's advertising watchdog because it said the fast food chain
misled customers into thinking its mini chicken sandwiches were larger than they really are.
Click for article.
Vocabulary
Try to guess what these words mean from reading the article.
New words you will see in this article:
advertisement(-ing)
agency
alert
bun
burger
cast
chain
close-up
complaint
consumer
fillet
imply(-ied)
mini
minority
mislead/misled
significant(ly)
sufficient
thick(er)
visual(s)
watchdog
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Look up a word in The Free Dictionary.
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Talking Points
With your conversation partner, or classmates, you may wish to discuss the following:
Do you agree that advertisements must always be truthful?
Have you ever seen an ad that is misleading?
What should consumers do when they see an untruthful advertisement?
What is the best way to insure truth in advertising?
Do you think that this company intentionally tried to deceive consumers?
For More Practice
What will you do if a customer unjustly accuses you of false advertising?
Pretend you work for an advertising agency.
How will you make sure your claims are attention-getting, yet truthful?
Make an ad for a product or service of your choice.
Show your ad to a partner and explain your product/service.
Find an ad (in the newspaper) that you think is misleading.
Explain why you think the ad is deceptive.
